Lingerie, underwear, knickers, unmentionables. No matter what you call it, they’re known as “foundation garments” for a reason. Lingerie can add support, confidence and your own secret sex appeal. It used to be that underwear was either drab and practical or sexy and torturous. Luckily, there are some great new indie lingerie brands owned and designed by women that offer pieces that are practical and glamorous at the same time.
Everyday lingerie for or the cool, downtown girl, Negative Underwear was created by two college friends looking for an alternative to “pushed-up and overdone.” The small but beautiful collection includes bras, panties, t-shirts and bodysuits in minimalist colors and patterns. The top selling Essaouira line is constructed from “anti-lace” – a gorgeous, perforated stretch eyelet fabric. Think the look of lace with the comfort of your favorite t-shirt.
Naja is dedicated to empowering women on every level – through their advertising that trades the standard wind-blown pin-up model for real–life women to employing single mothers at their garment factory and paying them above market. Their eco-conscious line features a wide variety of bra and bottom styles in interesting shapes and patterns. Plus, their “Nude for all” line of flesh tone knickers matches the widest range of skin tones we’ve seen.
Passionate about their craft and dedicated to stylish functionality, the Fortnight craftwomen in Toronto create each piece of Fortnight lingerie. Made from high-performing jersey, Fortnight’s bras and panties combine style and function in classically beautiful ways. Their longline bras and highwaisted pants in rose and navy for the perfect mix of modern retro.
Are you a loyalist to any lingerie brands? Share your favorites in the comments below.
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